BVZ Holding AG started the 2025–2028 strategy period with strong growth, including 6.6% earnings increase and record passenger numbers. A comprehensive, leadership-approved strategy set a clear path for sustainable expansion. With BearingPoint’s support, strategic goals were turned into actionable steps. BVZ is now well-positioned to seize new opportunities in tourism and mobility.
A clear corporate strategy is one of the critical cornerstones of sustainable success. By aligning every business area with a shared vision and strategic ambitions, BVZ Holding AG aimed to ensure resources are allocated effectively, creating long-term value for the entire group.
Headquartered in Switzerland, BVZ Holding AG operates in the mobility and tourism sector, with rail transport at its core and a growing real estate portfolio that includes diverse residential and commercial properties. To guide its next phase of growth, the company wanted to shape a strategy for 2025–2028, aiming to bring all divisions together under one cohesive framework. This initiative sought to refine the strategies across all of its four business areas and proactively seek new opportunities to realize potential and advance future growth.
BearingPoint partnered with BVZ Holding to shape its 2025–2028 strategy, building on proven strengths while introducing fresh perspectives. The process began with a detailed review of strategic focus areas, mapping core competencies, and identifying improvements through interviews and workshops. These efforts provided a clear picture of the current situation and laid a strong foundation for informed decisions.
Next, BearingPoint analyzed external factors shaping Swiss passenger transport, identifying trends, regulations, and industry synergies. These insights were combined with internal findings to define strategic scenarios and pivot points. Through workshops, the team outlined growth opportunities and adjustments to align BVZ’s strategy with both internal strengths and market dynamics.
Building on these insights, BearingPoint helped BVZ define strategic directions, revise its framework, and create an implementation roadmap. After the strategy was adopted in fall 2024, BearingPoint managed operational execution, prioritizing optimization measures for timely, effective delivery. This collaborative approach combined analytical rigor with engagement, enabling BVZ to evolve confidently and seize new growth opportunities.
BVZ Holding AG entered the 2025–2028 strategy period from a position of strength, supported by a solid economic foundation and sustained growth. The 2025 annual report highlights a 6.6% increase in earnings compared to the previous year and a record number of passengers, confirming the company’s robust performance. Despite ongoing geopolitical uncertainties, BVZ anticipates continued expansion in its core tourism and mobility sectors, ensuring it remains well-positioned for future opportunities.
To secure this trajectory, BVZ undertook a comprehensive strategic process validated by the Executive Board and Board of Directors. This included documenting insights from leadership interviews and employee workshops, formulating strategic directions backed by research, and developing future scenarios to test their resilience. The strategy now serves as a roadmap for operationalization, with BearingPoint supporting the Executive Board in translating strategic ambitions into actionable steps and an implementation plan that drives sustainable growth.
BVZ Holding AG is a Swiss-based group operating in the mobility and tourism sector. Its core business centers on rail transport, featuring iconic brands such as Matterhorn Gotthard Bahn, Gornergrat Bahn, and Glacier Express. The company also manages a growing real estate portfolio of residential and commercial properties. BVZ combines tradition with innovation to deliver exceptional travel experiences and sustainable growth.
BVZ Holding AG started the 2025–2028 strategy period with strong growth, including 6.6% earnings increase and record passenger numbers. A comprehensive, leadership-approved strategy set a clear path for sustainable expansion. With BearingPoint’s support, strategic goals were turned into actionable steps.
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